What's a Good Monthly Churn Rate for a Bootstrapped SaaS? (2026)
Directional 2026 median · Bootstrapped SaaS
~3%
Healthy monthly revenue churn is under ~2%; SMB runs higher than enterprise.
The directional Bootstrapped median is ~3%, compared with Seed (~3.5%), Series A (~2.5%), Series B+ (~1.5%). Lower is better for this metric.
Benchmarks here are directional medians synthesized from public 2024–2025 SaaS reports (public SaaS churn benchmarks 2024–2025); definitions vary between reports, so compare like-for-like.
The full Monthly Churn Rate bands
| Bootstrapped | Seed | Series A | Series B+ |
|---|---|---|---|
| ~3% | ~3.5% | ~2.5% | ~1.5% |
How to improve your churn rate
- Segment churn by cohort and plan before acting — a blended number hides the leak.
- Interview churned customers; the first five interviews usually reveal the pattern.
- Make cancellation a flow, not a button: offer pause, downgrade, or concierge help.
Calculate your churn rate — Churn Rate Calculator
Free, instant, judged against these exact bands