SaaS benchmarks, 2026
“Is this number good?” — answered. Directional medians by company stage, synthesized from public 2024–2025 benchmark reports (SaaS Capital, Benchmarkit/KeyBanc, Bessemer, OpenView). Every calculator on revenuemarkr judges your result against these bands.
Net Revenue Retention
Calculate yours →Median B2B SaaS NRR runs ~100–110%; best-in-class clears 120%.
| Bootstrapped | Seed | Series A | Series B+ |
|---|---|---|---|
| ~100% median | ~100% median | ~106% median | ~112% median |
Synthesized from SaaS Capital & Benchmarkit 2024–2025 medians
Gross Revenue Retention
Calculate yours →Good B2B SaaS GRR is ~85–90%; enterprise leaders reach 90%+.
| Bootstrapped | Seed | Series A | Series B+ |
|---|---|---|---|
| ~84% median | ~83% median | ~87% median | ~90% median |
Synthesized from Benchmarkit & Bessemer 2024–2025 medians
Monthly Revenue Churn
Calculate yours →Healthy monthly revenue churn is under ~2%; SMB runs higher than enterprise.
| Bootstrapped | Seed | Series A | Series B+ |
|---|---|---|---|
| ~3% median | ~3.5% median | ~2.5% median | ~1.5% median |
Synthesized from public SaaS churn benchmarks 2024–2025
LTV:CAC Ratio
Calculate yours →3:1 is the healthy target. Above ~5:1 can mean you are underinvesting in growth.
| Bootstrapped | Seed | Series A | Series B+ |
|---|---|---|---|
| ~3× median | ~3× median | ~3.5× median | ~4× median |
Classic 3:1 SaaS benchmark (David Skok / OpenView)
CAC Payback Period
Calculate yours →Under 12 months is healthy for SMB; enterprise can run to 18–24.
| Bootstrapped | Seed | Series A | Series B+ |
|---|---|---|---|
| ~12 mo median | ~15 mo median | ~15 mo median | ~18 mo median |
Synthesized from Benchmarkit/KeyBanc 2024–2025 medians
SaaS Magic Number
Calculate yours →Above 0.75 signals efficient growth — lean into spend. Below 0.5, reassess.
| Bootstrapped | Seed | Series A | Series B+ |
|---|---|---|---|
| ~0.75 median | ~0.7 median | ~0.75 median | ~0.8 median |
Standard SaaS sales-efficiency thresholds
SaaS Quick Ratio
Calculate yours →Above 4 is excellent early-stage growth efficiency; above 1 means net growth.
| Bootstrapped | Seed | Series A | Series B+ |
|---|---|---|---|
| ~3 median | ~4 median | ~3 median | ~2 median |
Social Capital SaaS quick-ratio framework
Rule of 40
Calculate yours →Growth % + profit margin % should clear 40% for an efficient SaaS.
| Bootstrapped | Seed | Series A | Series B+ |
|---|---|---|---|
| ~40% median | ~40% median | ~40% median | ~40% median |
Rule of 40 (Brad Feld / Bessemer)
These figures are directional industry medians intended for orientation, not investment or financial advice. Definitions vary between reports (e.g. NRR cohorting, churn denominator); always compare like-for-like when benchmarking your own company.