What's a Good Net Revenue Retention for a Series A SaaS? (2026)
Directional 2026 median · Series A SaaS
~106%
Median B2B SaaS NRR runs ~100–110%; best-in-class clears 120%.
The directional Series A median is ~106%, compared with Bootstrapped (~100%), Seed (~100%), Series B+ (~112%). Higher is better for this metric.
Benchmarks here are directional medians synthesized from public 2024–2025 SaaS reports (SaaS Capital & Benchmarkit 2024–2025 medians); definitions vary between reports, so compare like-for-like.
The full Net Revenue Retention bands
| Bootstrapped | Seed | Series A | Series B+ |
|---|---|---|---|
| ~100% | ~100% | ~106% | ~112% |
How to improve your NRR
- Build expansion into the pricing model — usage-based tiers and seat growth do the compounding for you.
- Instrument onboarding: customers who reach first value in week one churn dramatically less.
- Run win-back and downgrade-save flows before cancellation, not after.
- Move upmarket gradually — enterprise cohorts retain better than SMB.
Calculate your NRR — Net Revenue Retention (NRR) Calculator
Free, instant, judged against these exact bands