What's a Good Gross Revenue Retention for a Series A SaaS? (2026)
Directional 2026 median · Series A SaaS
~87%
Good B2B SaaS GRR is ~85–90%; enterprise leaders reach 90%+.
The directional Series A median is ~87%, compared with Bootstrapped (~84%), Seed (~83%), Series B+ (~90%). Higher is better for this metric.
Benchmarks here are directional medians synthesized from public 2024–2025 SaaS reports (Benchmarkit & Bessemer 2024–2025 medians); definitions vary between reports, so compare like-for-like.
The full Gross Revenue Retention bands
| Bootstrapped | Seed | Series A | Series B+ |
|---|---|---|---|
| ~84% | ~83% | ~87% | ~90% |
How to improve your GRR
- Fix involuntary churn first: dunning emails and card-retry logic often recover 20–40% of failed payments.
- Add annual plans — they compress churn windows and stabilize the retention floor.
- Identify at-risk accounts from usage decay and intervene before renewal.
Calculate your GRR — Gross Revenue Retention (GRR) Calculator
Free, instant, judged against these exact bands